UGC for apps

Vetted creators.
Millions of views.
£0 upfront.

Hire UGC creators who make videos people actually watch. Turn views into installs and revenue for your app. No subscription. You pay only when you fund a deal.

Free to join. Creators keep 100% of their price.

Pebble Habits · Maya O.
Funded
1 × video creation fee
£140.00
2 × additional hook variant
£56.00
Licence · 3-month paid
£70.00
Creator receives
£266.00
Platform fee · 7.99%
£21.25
30%

Draft approved

£79.80

70%

Post verified

£186.20

Held by Yap Factory · offer v1 frozen 22 Sep · licence ends 22 Dec

Post verified

38.2k views · 30d

£0 upfront

No subscription. Pay when you fund a deal.

Vetted creators

Ranked for your app, with reasons.

Verified views

Read from TikTok and Instagram, not screenshots.

Payment protection

Money moves only when work is approved.

Recent posts

Real posts. Real views.

Made through funded deals, posted with #ad. Views come from the platform.

  • #ad · verified
    @mayamakesapps

    I tracked one habit for 30 days with this app and…

    38k4.1kPebble Habits
  • #ad · verified
    @owenontrack

    POV: your pomodoro timer finally makes coffee sense

    25k2.2kFocusBrew
  • #ad · verified
    @rosiereads

    three journaling apps, one honest ranking

    52k6.8kShiftly
  • #ad · verified
    @callumlifts

    the gym habit streak that actually stuck

    19k1.7kPebble Habits
  • #ad · verified
    @avachenapps

    how I plan a deep-work day in 45 seconds

    72k9.3kFocusBrew

Why brands choose us

Hire the right creator. Pay only for work you approve.

Vetted creators, ranked for your app

A shortlist of five to eight, each with a plain-English reason they fit. No applications to sift.

Pay only for work you approve

We hold your money and release it on approval. No upfront fees, no subscription.

Views you can verify

Every post is checked against the creator's account, and views are read from the platform.

How it works

From brief to paid creator in six steps.

Your money is safe at every one.

  1. 1

    Brief

    Videos, hooks, rate band, licence step with an end date, deadline. Then a one-page creative half you edit.

    Nothing charged
  2. 2

    Shortlist

    Five to eight creators ranked by fit, with plain-English reasons. No application pile.

    Nothing charged
  3. 3

    Fund

    You invite; the creator accepts the frozen offer. The brand is charged that moment and we hold it. Nobody works on a promise.

    Payment secured
  4. 4

    Draft

    The clock starts when app access lands. One consolidated note per round, two rounds included.

    30% released
  5. 5

    Post

    Creator pastes the live URL. We verify the account, the video and the #ad in the caption.

    70% released
  6. 6

    Paid

    Nothing is held without a reason the creator can read. Views are polled for 30 days.

    Creator keeps 100%

The shortlist

See why each creator fits, not how many followers they have.

Every shortlist is ranked for your app and priced upfront.

Maya Okonkwo

@mayamakesapps

  • 78% UK audience
  • Makes productivity and habits content
  • 4 prior brand videos averaging 38k views
  • 7 deals delivered on time

3-month paid licence

£210

Owen Price

@owenontrack

  • 80% UK audience
  • Makes journaling and sleep content
  • 2 prior brand videos averaging 24k views
  • Available this week

3-month paid licence

£225

Rosie Tan

@rosiereads

  • 72% UK audience
  • Makes journaling and education content
  • No brand work yet; priced as a new creator
  • Available this week

3-month paid licence

£120

Licensing

Use the video where you need it, for as long as you need it.

Pick a step. Renew winners in one click.

  1. Organic only

    Creator posts to their own feed; you may repost.

    1.0×

    Perpetual

  2. Ads for 1 month

    Runs in paid social for one month.

    1.25×

    1 months

  3. Ads for 3 months

    Runs in paid social for one quarter.

    1.5×

    3 months

  4. Ads for 6 months

    Runs in paid social for six months.

    1.75×

    6 months

  5. Ads for 12 months, all channels

    Paid social, store listing, site and email for a year.

    2.0×

    12 months

  6. Ads forever, all channels

    Paid social, store listing, site and email with no end date.

    2.5×

    Perpetual

  7. Brand-owned organic

    You post on your app's own channels. No paid spend.

    1.15×

    12 months

Category exclusivity sits alongside any step: the creator declines competitor apps in your category for as many days as you choose, at their price.

Pricing

No subscription fee. Pay only when you hire.

A 7.99% service fee on top of the creator's price, only when you fund a deal. The creator receives every penny they quoted.

7.99%

service fee, per funded deal

Creator keeps£266.00
7.99%
Creator's price, paid in fullFee, added on top · £21.25Brand pays £287.25
  • No subscription. No minimums.
  • Payment protection, contract, usage rights and verified metrics included.
  • Creators keep 100% of their price.

For creators

Work with app brands. Get paid, easily.

  • Offers come to you. No pitching, no applications.
  • The brand’s money is secured before you film a frame.
  • Keep 100% of your price. £0 fees, ever.
  • Paid in two milestones, with instant payout.

Our promise

Money is never held without a reason.

Four promises we publish on purpose.

  • Nothing held without a reason you can read

    Any delay shows a written reason on the deal. No silent reserves.

  • Disputes resolved in 5 business days

    The money stays put while a human reads both sides and the frozen offer.

  • A person replies within 24 hours

    Every support ticket, both sides, every day of the week.

  • Zero withdrawal fees, ever

    Instant payout where your bank supports it. Yap Factory pays that fee.

Early access

Get in before we open up.

We're onboarding a small group of UK brands and creators. Leave your email and we'll write when your side opens.

UK first, then US. Free to join. No newsletter.